It is well known that the bear is the national animal of Finland. A lesser known fact is that the Finnish bear has developed a taste for good wine and is thirsty for more. 

Thirsty Bear is a Helsinki-based wine agency that focusses on the new world with a few special exceptions. We love independent, family owned vineyards and organically farmed grapes. Our goal is to bring more wine with character made by passionate winemakers to the people of Finland.

 
 

WINE SELECTION

 

Thirsty Bear Selection

This selection is only available in Alko stores. The focus is on great value for money premium wine from small to medium sized producers. There is also fine and rare wine with very limited availability.

This wine can be found in select Alko stores and can also be ordered from Alko’s online webshop.

 
 
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NEWS & ADVENTURES

 
 

STORY & SERVICES

Founder Tom Murray Willis discovered his passion after inheriting his grandmother's dessert wine collection. Ever since then he has been intrigued by the grape varieties and wine regions of the world. Originally from London, Tom moved to Helsinki in 2015 after spending some time in Australia. Upon arrival he was disappointed to find that none of his favourite Australian wines were available. It wasn't long before he decided to open a wine agency to bring the wine he loves to the people of Finland.

At Thirsty Bear we believe in wine with character that has a story and an interesting history. Our clients are mostly family owned wineries in the new world, mainly Australia and New Zealand but the portfolio is expanding. Working with a natural product has given us a deep respect for the environment so we prioritise organic producers and those who share our values.

ALKO & HORECA

We mainly supply Finnish state owned monopoly Alko. Our wine is also available for HORECA clients through our partner importer Viinitie.

WINE TASTINGS

We offer fun and educational tastings for private and corporate clients that are tailor made to suit your needs, whether you are beginners or wine enthusiasts.

BULEVARDI VIINIKLUBI

Would you like to hear about our new wines first and have an opportunity to try them before they go on sale? Join the Bulevardi Viiniklubi mailing list!